Back Country Optics

My Story

As an avid outdoorsman with a deep admiration for nature and living things, I've spent the better part of my life exploring the wild and observing the incredible creatures that inhabit it. For the past 25 years, hunting has been more than just a hobby—it's been a way of life that has deepened my connection to the natural world.

Throughout these years in the field, I've learned that quality optics are not just accessories—they're essential tools that transform the outdoor experience. Whether viewing game in low light, birds at dawn, or simply taking in the majesty of distant landscapes, premium optics have been my constant companions and my window into the wild.

Over my 25 years of experience, I've used an extensive assortment of optics—from entry-level binoculars to premium spotting scopes from the world's finest manufacturers. I've tested Swarovski, Leica, Zeiss, Leupold, Vortex, and many other brands in real-world conditions. This hands-on experience across different price points and quality levels has given me unique insight into what truly makes exceptional optics worth the investment.

This passion for the outdoors and appreciation for quality optical equipment led me to create this resource. I understand what separates exceptional optics from the ordinary because I've used them side-by-side in challenging conditions. My goal is to share this knowledge with fellow outdoor enthusiasts, helping you find the perfect optics for your adventures without having to learn through trial and error as I did.

Field-Tested Knowledge

Every recommendation comes from real-world experience in diverse hunting and outdoor conditions. I understand what works when it matters most.

Premium Brand Partnerships

I've partnered with the industry's most respected brands and retailers to bring you authentic products and expert guidance.

Honest Reviews

My reviews are based on performance, durability, and value. I only recommend optics I would use myself in the field.

Conservation Minded

My appreciation for wildlife extends beyond observation. I'm committed to ethical hunting practices and wildlife conservation.

My Mission

To help fellow outdoor enthusiasts make informed decisions about optical equipment by sharing honest, experience-based insights. Whether you're a seasoned hunter, dedicated birder, or nature photographer, quality optics can elevate your connection with the wild.

I believe in the transformative power of seeing clearly—whether it's identifying a distant species, appreciating landscape details, or making ethical hunting decisions. The right optics don't just help you see better; they help you experience nature more fully.

Last Updated: December 12, 2024

Back Country Optics is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Affiliate Disclosure

This website is an affiliate marketing website. We may earn commissions from qualifying purchases made through links on this site. This comes at no additional cost to you. We partner with authorized retailers including Scopelist, OpticsPlanet, and other reputable optics dealers.

We only recommend products and services that we believe will add value to our readers. Our affiliate relationships do not influence our editorial content or product recommendations.

Information We Collect

We may collect information about you in a variety of ways, including:

Personal identification information (name, email address, phone number)
Usage data (pages visited, time spent on site, click patterns)
Device information (IP address, browser type, operating system)
Cookies and tracking technologies

How We Use Your Information

We may use the information we collect from you to:

Provide and maintain our website services
Improve our website and user experience
Send promotional communications (with your consent)
Track affiliate sales and commissions
Analyze usage patterns and trends
Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted) for the following purposes:

Essential cookies for website functionality
Analytics cookies to understand how visitors use our site
Affiliate tracking cookies to attribute sales to our referrals
Marketing cookies for personalized advertising

Third-Party Services

We may share your information with third-party service providers to facilitate our services, including:

Affiliate networks and partner retailers
Analytics providers (e.g., Google Analytics)
Email marketing services
Payment processors
Hosting and infrastructure providers

When you click on affiliate links and make purchases through our partner retailers, you will be subject to their respective privacy policies. We encourage you to review their policies before making any purchases.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access your personal data
The right to correct inaccurate data
The right to request deletion of your data
The right to opt-out of marketing communications
The right to withdraw consent

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: WesternVarietyGroupLLC@gmail.com

By using our website, you consent to our Privacy Policy and agree to its terms.

Affiliate Disclaimer

Last Updated: December 12, 2024

This page contains important information about our affiliate relationships and how we earn income through this website. We believe in full transparency with our readers.

Overview

Premium Optics is a participant in various affiliate marketing programs, which means we may earn commissions on purchases made through links on this website. These affiliate relationships help support our work and allow us to continue providing valuable content and product recommendations to our readers.

We want to be completely transparent: When you click on certain links on this website and make a purchase, we may receive a commission from the merchant or affiliate network. This comes at no additional cost to you - you pay the same price whether you use our affiliate link or go directly to the merchant's website.

Affiliate Networks & Partners

We participate in affiliate programs with the following networks and retailers:

Our Recommendations

We only recommend products we genuinely believe in. Our product recommendations are based on:

Extensive research and product analysis
Professional reviews and specifications
Customer feedback and ratings
Industry reputation and brand quality
Performance characteristics and value

While we do earn commissions from affiliate sales, this does not influence which products we recommend or how we review them. Our editorial integrity is paramount, and we strive to provide honest, unbiased information to help you make informed purchasing decisions.

No Additional Cost to You

Using our affiliate links does not cost you anything extra. The price you pay is exactly the same as if you went directly to the retailer's website. In some cases, we may even have exclusive discounts or promotional codes that can save you money.

The commission we earn comes from the merchant's marketing budget - they choose to pay us a small percentage of the sale as a thank you for referring customers to them.

Tracking Technology

When you click on an affiliate link, a cookie is typically placed on your device. This cookie helps the merchant track that the sale came from our website so they can credit us with the commission. These cookies usually last between 24 hours and 90 days, depending on the affiliate program.

We use the following tracking technologies:

Affiliate tracking cookies
Pixel tags for conversion tracking
Referral URL parameters
Analytics tracking (Google Analytics, etc.)

Price Accuracy and Availability

We make every effort to provide accurate pricing information. However, prices can change frequently and may differ from what is shown on our website. The final price will be displayed on the retailer's website before you complete your purchase.

Product availability is also subject to change. We are not responsible for products being out of stock or discontinued by the manufacturer or retailer.

We Are Not the Retailer

Important: Premium Optics is not a retailer and does not sell products directly. We are an affiliate marketing website that provides information and links to authorized retailers who sell the products we feature.

When you make a purchase through our affiliate links, you are purchasing directly from the merchant. All transactions, shipping, returns, and customer service are handled by the merchant, not by us.

Brand Relationships

We may have affiliate relationships with the following premium optics brands and their authorized dealers:

These relationships allow us to provide you with expert information about premium optics products while earning a commission to support our website operations.

Your Responsibility

As a consumer, you should:

Conduct your own research before making significant purchases
Read product reviews and specifications carefully
Verify pricing and availability on the retailer's website
Review the retailer's return policy and warranty terms
Make purchasing decisions based on your own needs and budget

Limitation of Liability

We are not responsible for:

Product quality, performance, or defects
Shipping delays or delivery issues
Pricing errors or changes
Merchant policies or customer service
Product availability or discontinuation
Returns, refunds, or warranty claims

All purchases are made at your own risk. Please contact the merchant directly for any issues related to your order.

FTC Compliance

This website complies with the Federal Trade Commission's guidelines on affiliate marketing and endorsements. We clearly disclose our affiliate relationships and maintain editorial independence in our product recommendations.

In accordance with FTC guidelines, we disclose that we have financial relationships with some of the products and services mentioned on this website, and we may be compensated if you choose to make a purchase through our affiliate links.

Updates to This Disclaimer

We may update this Affiliate Disclaimer from time to time to reflect changes in our affiliate partnerships or to comply with legal requirements. We will post the updated disclaimer on this page and update the "Last Updated" date at the top.

We encourage you to review this disclaimer periodically to stay informed about how we earn income through affiliate marketing.

Questions About Our Affiliate Relationships

If you have any questions about our affiliate relationships, how we earn commissions, or our product recommendations, please don't hesitate to contact us:

General Inquiries: WesternVarietyGroupLLC@gmail.com

Summary

We earn commissions from affiliate sales, but this doesn't cost you anything extra. We only recommend products we believe in, and our editorial integrity is not influenced by affiliate relationships. You purchase directly from merchants, not from us, and all customer service is handled by them.

Thank you for supporting our work by using our affiliate links!